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Video Marketing: The Future Of Content Marketing

Forbes Mag. Feb 3, 2017



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Video is projected to claim more than 80% of all web traffic by 2019.


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Embedding videos in landing pages can increase conversion rates by 80%.


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90% of customers report that product videos help them make purchasing decisions.


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According to YouTube, mobile video consumption grows by 100% every year.


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64% of customers are more likely to buy a product online after watching a video about it.


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87% of online marketers are currently using video content in their digital marketing strategies.


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A third of all the time people spend online is dedicated to watching videos.


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Video ads now account for more than 35% of all ad spending online.


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59% of company decision makers would rather watch a video than read an article or blog post.


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Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.